Tier 1 of 5
High jewellery houses
“The name and the rarity are the point.”
The name and the rarity.
Bond Street & Mayfair boutiques
All London jewellery tiers
Tier 2 · Bond Street jewellers
Bond Street jewellers: who’s there and what you’re paying for
“A recognised house and a signature design.”
Bond Street is London’s most famous jewellery street. The houses here are recognised names with their own design style, exceptional diamonds, and a polished, white-glove experience.
They sit one step below the high jewellery houses and one step above Hatton Garden’s modern jewellers. You still pay for the name, but less of the price goes to heritage than at tier 1.
What you're paying for
A recognised house style, exceptional diamonds, and a polished experience. Designs are their own and the service is white-glove, but you’re still paying for the name.
Right for you if
You want a name people recognise and a signature design, and you’re happy to pay for that.
Who’s in this tier
Bond Street jewellers
Boodles
23 Old Bond Street.
View profileDe Beers
De Beers London, 46-50 Old Bond Street.
View profileDavid Morris
180 New Bond Street.
View profileHirsh
Family atelier at 46 Conduit Street, Mayfair.
View profileThese are sourced profiles, not first-hand reviews. Addresses and prices come from each jeweller’s own website and Google listings, checked October 2026.
What to expect
How buying works at this tier
Boutique appointments
Each house has a Bond Street boutique. Booking ahead gets you a dedicated consultant and time to try pieces on.
Collections with bespoke options
You typically start from the house’s bridal collections. Several offer bespoke work on top, at a premium.
Four stops from Hatton Garden
Bond Street is four stops from Chancery Lane on the Central line. It’s easy to see a Bond Street house and a Hatton Garden jeweller on the same day.
The trade-offs
- You pay for the name on top of the stone and the craft.
- A narrower choice of diamonds than an online specialist with a searchable database.
- Less room to design from scratch than a Hatton Garden bespoke workshop.
The bigger picture
Compare the five tiers
A higher tier doesn't mean a better diamond. It means more of your money goes to the name and the experience around the ring.
Common Questions
What is the most famous jewellery street in London?+
Bond Street in Mayfair, split into Old Bond Street and New Bond Street. It’s home to the big-name houses. Hatton Garden in EC1 is London’s diamond quarter, where most independent and bespoke jewellers work.
Is Bond Street more expensive than Hatton Garden?+
For a comparable certified diamond, you generally pay more on Bond Street because part of the price is the house name and the boutique experience. The diamond grade itself is the same wherever it’s sold. Compare like-for-like: same carat, colour, clarity, and certificate.
How far is Bond Street from Hatton Garden?+
Four stops on the Central line, from Chancery Lane to Bond Street. Allow about 20 minutes door to door.