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High jewellery houses
“The name and the rarity are the point.”
The name and the rarity.
Bond Street & Mayfair boutiques
All London jewellery tiers
Tier 1 · High jewellery houses
Graff, Cartier & Harry Winston: what are you actually paying for?
“The name and the rarity are the point.”
The high jewellery houses sit at the top of London’s jewellery market. Exceptional stones, a heritage name, and a Bond Street address. For some buyers, that name is the point.
This page is here so you know what that premium buys. A GIA-graded diamond is the same grade wherever it’s sold. What changes at this tier is how much of the price goes to the name, the design house, and the experience around the ring.
What you're paying for
The name and the rarity. Exceptional stones, a signature house design, heritage, and exclusivity, with a large share of the price going to the brand.
Right for you if
You want the name on the box as much as the ring itself, and the premium is part of what makes it meaningful to you.
Who’s in this tier
High jewellery houses
Graff
Flagship at 6-8 New Bond Street. UK engagement rings listed from about £3,700 to £110,000.
View profileHarry Winston
Salon at 171 New Bond Street. Engagement ring prices on request.
View profileCartier High Jewellery
Flagship at 175-177 New Bond Street. Walk-in, open seven days.
View profileBoodles High Jewellery
Boodles’ top-tier collections. Its core bridal range sits in tier 2.
View profileThese are sourced profiles, not first-hand reviews. Addresses and prices come from each house’s own website and Google listings, checked October 2026.
What to expect
How buying works at this tier
Flagship boutiques, not Hatton Garden
These houses trade from Bond Street and Mayfair. You won’t find them on Hatton Garden. Expect a boutique appointment rather than a walk-in browse.
The house design comes first
You choose from the house’s own collections. Each has a signature setting style, and the centre stone is selected to suit it.
Prices are often published, at least as a starting point
Graff’s UK site lists engagement rings from about £3,700 to £110,000 (September 2026). Many pieces above that are price on request.
The trade-offs
- You pay a significant premium for the name compared with a like-for-like certified stone on Hatton Garden.
- Less flexibility. You’re choosing within the house’s designs, not designing from scratch.
- Resale value follows the diamond, not the box. A certified stone is valued on its grade.
The bigger picture
Compare the five tiers
A higher tier doesn't mean a better diamond. It means more of your money goes to the name and the experience around the ring.
Common Questions
How much does a Graff engagement ring cost?+
Graff’s UK website lists engagement rings from about £3,700 to £110,000 (September 2026), with larger stones price on request. Most of the spread is the centre diamond: its carat, colour, and clarity.
Is a Graff diamond better than a Hatton Garden diamond of the same grade?+
Grade for grade, no. A certified 1ct G VS1 is the same grade wherever it’s sold. What you pay extra for at Graff is the name, the house design, and the experience. If those matter to you, that’s a fair reason to buy. If they don’t, the same money goes further on Hatton Garden.
Can I buy Graff or Cartier on Hatton Garden?+
No. The high jewellery houses trade from Bond Street and Mayfair. Hatton Garden is home to bespoke workshops, diamond specialists, and independent jewellers. Bond Street is four stops from Chancery Lane on the Central line if you want to compare both.